Integrating Your Direct Booking Site with Social Media & Ads

Launching your direct booking website is only the first step. To really grow bookings, you need to promote it where travelers spend time online: on social media and search engines.

In this guide, we’ll walk through how to integrate your site with Instagram, TikTok, Facebook, and paid ads so you can attract direct guests and reduce OTA fees.

Why Social Media + Ads Matter for Vacation Rentals

High visibility — Travelers discover destinations through Instagram, TikTok, and Facebook.
Visual appeal — Rentals are naturally visual (photos, videos, reels).
Affordable ads — Facebook and Google Ads let you target people searching for stays.
Repeat guest funnel — Past guests can follow you and rebook directly.

Step 1: Optimize Your Profiles

Make sure your social profiles lead directly to your booking site.

Instagram bio link — Add your direct booking site URL.
TikTok profile link — Enable clickable links once you hit 1,000 followers.
Facebook page — Add a “Book Now” button linking to your site.

Tip: Use a custom domain (like StayWithMaria.com) — it looks more professional than a long link.

Step 2: Post Content That Drives Clicks

Not every post should scream “Book Now.” Mix in content that inspires and educates.

Behind-the-scenes — Show your rental being prepared for guests.
Local recommendations — Restaurants, cafes, attractions near your property.
Guest experiences — Share testimonials, highlight repeat stays.
Promotions — Example: “Book direct this month and save 10%.”

Use reels and short-form video for maximum reach on Instagram and TikTok.

Step 3: Use Paid Ads to Boost Visibility

Google Ads

Target searches like “vacation rental in Medellín”.
Low competition in many markets compared to OTAs.
Budget: $5–$10/day can bring steady clicks.

Facebook & Instagram Ads

Use carousel ads with photos of your rental.
Target by location + travel interest.
Retarget past site visitors for repeat bookings.

TikTok Ads

Still underpriced in 2025.
Showcase fun, authentic videos of your property.

Step 4: Track Everything

Always measure results so you know what works.

Install Meta Pixel (for Facebook/Instagram).
Use Google Analytics to track ad performance.
Monitor bookings coming from each channel.

Step 5: Combine Social + Email Marketing

Social media drives discovery, but email drives repeat bookings.

Collect emails via your site.
Add new followers to your email list.
Promote discounts across both channels.

Example Campaign: $200 Test Budget

Google Ads ($100) — “Vacation rental in [city]”
Facebook Ads ($50) — Retarget site visitors
Instagram Ads ($30) — Carousel showcasing property photos
TikTok Ads ($20) — Short video ad

Result: Steady flow of traffic, direct bookings, and repeat guest awareness.

How BnbDirect Helps

BnbDirect websites integrate easily with social and ad campaigns:

Mobile-optimized for social clicks
Booking button always visible
Secure checkout that converts ad traffic

Final Thoughts

Social media and ads are powerful growth channels for hosts in 2025. By combining organic content with low-cost paid campaigns, you can:

Drive consistent traffic to your booking site
Capture guests before they reach Airbnb
Build long-term independence

👉 Ready to grow? Add your booking link to Instagram today, and start testing a $5/day ad campaign. Small steps = big results.